About JOLE.

What Is JOLE?

"Honestly, it started as this little side project called Parole Jole. Back then, I had no clue what I was doing or where I wanted to take it. I was just experimenting and figuring it all out as I went.

But with a lot of work—and probably a few missteps along the way—I shaped it into what you see now.

For me, it’s all about designing something that stands out. In a world full of brands pumping out the same stuff, I’ve always thought, why blend in? Why be ordinary when you can be something more?

I’m so grateful for the support—the messages, the mates hyping it up, all of it.

This was never about chasing profit. Never. Especially now, with the cost of living being what it is in Australia and New Zealand, it’s important to me to keep things fair. I’ve always just wanted people to feel good wearing the clothes I pour so much of my time and skill into."

:)